Monday, June 22, 2015

AIDA embraces onboard social media

As other cruise lines expand their wi-fi and internet access, AIDA announced something different. Their passengers can soon buy packages with access to various social media platforms for a flat rate. This seems like a smart move which will make for a better cruise experience and better marketing for AIDA.

Customers say they want more access to the internet onboard but much of that want is just social media. They want to keep in touch with friends and family and also want to share their adventures at sea. By enabling the social media sites and presumably blocking other sites, AIDA can save on bandwidth and keep customers happy. The posts, likes, pics and tweets will also help AIDA. Each message sent makes cruising top of mind and also makes it more accessible. 

Due to AIDA's ties with Carnival, this is probably a test for other cruise lines. Let's hope it goes well so we can all start sharing everything we did on our next cruise.

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