Why doesn't Holland America have better Youtube content?

Holland America has beautiful ships, excellent crews and a wonderful reputation. They are remaking their logo. They have new ships coming online. Yet it still feels like some of their marketing is an afterthought. Take their Youtube content for example. They put up this video above about the custom chocolates made for their ships. It is interesting enough, but doesn't have the purpose or production value of many of the shorts produced by other cruise lines. HAL doesn't even have the same sort of variety and quality that their sister Carnival brands do.

We hope that HAL invest a little more in their online videos in 2016. They have a very loyal fan/customer base who would embrace the medium, plus it might get a few more customers to try their ships.