Tuesday, July 14, 2015

Samantha Brown Cruising 101 with Carnival

We've been somewhat nitpicky with Carnival's YouTube videos before, so it is only fair to point out this good clip above. Hosted by Travel Channel star Samantha Brown, this video covers most of the common questions of first-time cruisers.

Carnival uses Brown just like the Travel Channel would. The always perky host gives a tour of the ship while working in policies on food, alcohol and activities. If not for the shortened length and the full screen graphics, it would feel just like a typical Travel Channel special.

The final benefit of hiring Brown for this sort of promotion is that it elevates Carnival a bit to new cruisers. The fun ships aren't always known for their elegance or exclusivity, but Brown's usual resorts stops are. Here she makes the Carnival Breeze look like an upscale spa and resort. By focusing on the luxury, Carnival can impress those new to cruising and begin to change perception with frequent cruisers.

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