Thursday, May 14, 2015

Everyone's counting all the great things about the Viking Star

Both USA Today's Cruise Log and Cruise Fever posted numeric lists highlighting Viking Cruises' new Viking Star. Both lists highlighted the ships beauty and design, but most new ships look great. What makes Viking unique will be their approach to destinations and how they handle the "extras."

Instead of just docking in a port and letting cruisers fend for themselves, Viking is taking a more-river focused approach to their destinations. The ship will have a variety of resources and speakers to educate customers on their ports, sharing the history and culture of the cities. Viking also plans on longer stays in port so that customers can spend more time exploring and experiencing the great destinations.

The other aspect of the Viking Star that has its inspiration from river cruising, is the number of services and amenities that are included in the price of the cruise. Room service? Included! Wifi? Included! Beer/Soda/Wine? Included. Viking is a luxury, high-end product. They could make more money by charging for these extras, but instead they want to present value -- even at the high-end. We hope it works and we hope customers appreciate the decision.

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